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This Girl Can

Concept for a pitch for This Girl Can. The idea was to try and encourage women to commit to doing any kind of exercise by celebrating the small wins - whether it was putting on your trainers or feeling confident enough to walk through the gym doors. This was done using a rough and ready, zine style look and feel, whilst incorporating the brands typeface and colours.

Pitch: This Girl Can

Agency: WCRS

Typography: Work
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